What immediate impression do you make?

You’ve done this yourself, maybe even without realizing it.
You look at something — a storefront, a person, a web site — and you make an instant decision. Either Yes this is what I’ve been looking for, or No I’ll keep looking.

Your customers do it, too. It takes them less than a second to decide if they’re going to find out more about what you offer.

So you’ve got to get that first split-second right.

A professional graphic designer makes a hundred tiny design decisions that immediately convey quality. Similar principles are used whether for traditional print design or contemporary web design.